No bulls**t. No fluff. Just lived-experience from a career spent building brands, leading teams and figuring it out.

Sedge has built a career at the intersection of brand, culture, and real life. As the very first social hire at ASOS, she grew a global community of 17 million. Sedge then founded and scaled one of the UK’s leading influencer agencies to a £24 million valuation before exiting.

Today she advises brands, mentors agency founders and speaks honestly about leadership, growth and motherhood. She’s known for her straight-talking approach: no jargon, no ego, just hard-won perspective and practical advice.


At her core, she believes ambition doesn’t fade after becoming a parent; it just needs better boundaries, sharper focus, and a sense of humour.